The Umbrella Academy
Projection Mapping and Photo Experience
To celebrate the launch of The Umbrella Academy on Netflix, we designed a 6 minute long animation featuring characters from the show. We brought multiple projectors to Bryant Park and projected the animation on the bottom of a giant umbrella.
We also created and produced a custom photo booth experience so fans could leave with a branded takeaway.
- Creative Direction
- Projection Mapping
- Visual Content Design
- Agency: Netflix Marketing
- Projection Mapping: VTProDesign
- Content Design: VTProDesign