The Umbrella Academy

Projection Mapping and Photo Experience

To celebrate the launch of The Umbrella Academy on Netflix, we designed a 6 minute long animation featuring characters from the show. We brought multiple projectors to Bryant Park and projected the animation on the bottom of a giant umbrella.

We also created and produced a custom photo booth experience so fans could leave with a branded takeaway.


  • Creative Direction
  • Projection Mapping
  • Visual Content Design


  • Agency: Netflix Marketing
  • Projection Mapping: VTProDesign
  • Content Design: VTProDesign