Google I/O
Farm Race

Educational Installation

In collaboration with Google Creative Lab, we created an education, fun and interactive installation to attract and inform attendees at Google I/O. In the game, participants were shown various animals and asked to do their best rendition of the associated animal sounds.

After they trained the machine in their own version of a cat’s meow, they were shown the animals again, to see how close they could get to their own created sound models. When they matched, a miniature tractor moved around the track and participants raced the person next to them.

We built in various motorized elements throughout the race, providing pleasant surprises for participants and making Farm Race a hit at Google I/O.


  • Creative Technology
  • Custom Fabrication
  • Engineering
  • Interactive Installation


  • Agency / Digital Game Design: Google Creative Lab
  • Design: VTProDesign
  • Execution: VTProDesign